BCG Systems Helps Regional Accounting Firm Improve Marketing Effectiveness through Use of Microsoft Dynamics CRM
Posted by
Erin Lea on Thu, Feb 02, 2012 @ 08:32 AM
FOR IMMEDIATE RELEASE – February 2, 2012 – BCG Systems, Inc., a provider of complete technology solutions headquartered in Akron, Ohio, today announced the successful implementation of Microsoft Dynamics CRM for a regional accounting firm. The company, headquartered in Ohio, specializes in traditional tax and accounting services in addition to other areas of expertise including business valuations, litigation support, employee hotlines and performance measurement.
With a firm client base in place, the focus leading up to the recession in 2008 had been placed on maintaining existing business and customer relationships. However, due to the uncertain economic climate, the firm knew they needed to transition into a cycle of active selling, but didn’t have the technology in place to manage customer relationships and detail interactions with clients and prospects.
“In order to execute targeted marketing initiatives, we needed a system in place that would house all customer data in a single location – ensuring data accuracy and accessibility firm-wide,” stated the firm’s marketing manager. “The structure of the account and contact data within Microsoft Dynamics CRM presented itself as a great way to get everyone in sync, firm-wide, when it came to managing customer contact information and details of interactions with our clients.”
Since implementing Microsoft Dynamics CRM, the firm has seen drastic improvements in their ability to track and report on the effectiveness of their marketing efforts. With real-time visibility into lead status and the sales pipeline, firm and marketing decision makers can easily report on campaign status, track return on investment, and simplify ongoing marketing planning.
The firm’s marketing manager continued, “Dynamics CRM has allowed us to connect relationships, market more effectively, improve productivity, and gain actionable insight into our marketing efforts.”
About BCG Systems, Inc.
BCG Systems, Inc. is a full service information technology (IT) company, with offices in Akron, OH, Nashville, TN and Atlanta, GA. At BCG Systems we earn our client’s trust everyday by putting the business back in IT. We believe when your business applies technology it should eliminate costs, increase efficiency and strengthen your competitive advantage. BCG takes the time to review your business needs, define your requirements, develop and implement the right solution and provide training, as well as timely, reliable support. In short, we recommend Complete Business Solutions to sensibly support your business strategy and drive a lasting competitive advantage. To learn more about BCG Systems, visit www.bcgsystems.com.
